If you bought Priceline in 2002, what would it be worth today?

$1,000 → $640K

640×+63,942%

$1,000 of Priceline bought in Oct 2002 and held until today would be worth $640K, 640× your money.

What happened in 2002: Priceline

The bubble has burst, and Priceline is down 99% from its peak.

Price then: 1.1 USD

×1×10×100 2010201520202025 2002
Monthly price・log scale

At its peak in Jul 2025 it was worth $892K (892×).

What it was worth at the end of each year

DateValueMultiple
End of 2002$1,5641.56×+56%
End of 2003$2,8712.87×+187%
End of 2004$3,7583.76×+276%
End of 2005$3,7273.73×+273%
End of 2006$6,6626.66×+566%
End of 2007$18.1K18.1×+1,714%
End of 2008$11.2K11.2×+1,016%
End of 2009$34.7K34.7×+3,373%
End of 2010$63.6K63.6×+6,263%
End of 2011$74K74.0×+7,300%
End of 2012$101K101×+10,020%
End of 2013$181K181×+17,950%
End of 2014$176K176×+17,480%
End of 2015$202K202×+20,090%
End of 2016$236K236×+23,510%
End of 2017$270K270×+26,890%
End of 2018$291K291×+28,990%
End of 2019$314K314×+31,300%
End of 2020$338K338×+33,650%
End of 2021$364K364×+36,300%
End of 2022$316K316×+31,500%
End of 2023$540K540×+53,940%
End of 2024$810K810×+80,920%
End of 2025$841K841×+83,950%
Held to today (Oct 2026)$640K640×+63,942%

Go back in time in the game and try it with an ordinary paycheck. Would you really hold until today?

Go back to 2000 and try it ▶

See every “what if” →

Real historical closing prices (dividend-adjusted; indices exclude dividends), in US dollars, before fees and taxes. For fun and reference only, not investment advice.
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