If you bought Netflix in 2004, what would it be worth today?

$1,000 → $128K

128×+12,661%

$1,000 of Netflix bought in Jan 2004 and held until today would be worth $128K, 128× your money.

What happened in 2004: Netflix

DVD-by-mail Netflix passes 1.5 million subscribers, and the stock hits a new high.

Price then: 77.66 USD

×1×10×100 2010201520202025 2004
Monthly price・log scale

At its peak in Jun 2025 it was worth $241K (241×).

At its worst in Nov 2004 it fell to $243 (0.24×).

What it was worth at the end of each year

DateValueMultiple
End of 2004$3440.34×−66%
End of 2005$7150.71×−29%
End of 2006$7590.76×−24%
End of 2007$7390.74×−26%
End of 2008$7700.77×−23%
End of 2009$1,5191.52×+52%
End of 2010$5,1545.15×+415%
End of 2011$1,9381.94×+94%
End of 2012$2,4632.46×+146%
End of 2013$9,8019.80×+880%
End of 2014$9,1469.15×+815%
End of 2015$23.6K23.6×+2,260%
End of 2016$23.1K23.1×+2,214%
End of 2017$34.7K34.7×+3,374%
End of 2018$52.3K52.3×+5,133%
End of 2019$60.7K60.7×+5,973%
End of 2020$97.5K97.5×+9,648%
End of 2021$113K113×+11,220%
End of 2022$57.8K57.8×+5,676%
End of 2023$89.2K89.2×+8,824%
End of 2024$169K169×+16,780%
End of 2025$197K197×+19,610%
Held to today (Oct 2026)$128K128×+12,661%

Go back in time in the game and try it with an ordinary paycheck. Would you really hold until today?

Go back to 2000 and try it ▶

More “what ifs” for Netflix

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Real historical closing prices (dividend-adjusted; indices exclude dividends), in US dollars, before fees and taxes. For fun and reference only, not investment advice.
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